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| STRATEGIC PRIORITIES |
Disney's Strategic Priorities
Our goal is to create the world’s best family entertainment and apply innovative technologies to raise the level of the consumer experience in a way that differentiates Disney. We call this value dynamic the Disney Difference.
Across all of our businesses, Disney is focused on three strategic priorities: |
- Creating quality and innovative content that continues to differentiate Disney as best-in-class;
- Deploying cutting edge technologies to showcase our content for early competitive advantage while enhancing the customer experience; and
- Expanding and adding depth to our global presence, particularly in emerging markets
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| Delivering the strategic success, we are focused on brand support, growth and creation through our core brands Disney, Pixar, ESPN, ABC and Marvel. |
Disney's International Focus
The Disney brand resonates with Indian families and audiences through the core values that permeate throughout our content. Local teams are working to deliver a mix of international content and locally relevant, rich storytelling, while introducing Disney characters to a new generation. The Walt Disney Company (India) Private Limited opened in July 2004 with its head office located in Mumbai and has established a strong foothold in this diverse and highly dynamic market, employing approximately 225 permanent staff. Outside of the US, India is one of the largest markets Disney has invested in for local production. |
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