WALT DISNEY COMPANY (India)


Highlights 2004

  • In Dec 2004, the Walt Disney Company (India) launched Disney Channel & Toon Disney (Now called Jetix) in India
  • Disney/ Pixar's "THE INCREDIBLES" was the first Hollywood animation film to be dubbed by a top Bollywood talent-
    Shah Rukh Khan.

Highlights 2005

  • Toon Disney launched a Hindi language feed
  • Disney Princess franchise launch.

Highlights 2006

  • Disney Magic Live: First Disney character-led event for Indian kids and families
  • Disney’s KidSense: first annual kids market research and knowledge forum in association with GroupM
  • Disney Mobile content made available on leading carriers Airtel, Reliance and Hutch
  • Disney Consumer Products (DCP) unveiled specialty stores retail strategy: Disney Jeans and Disney Artist stores
  • DCP targets teen audience with the launch of Retro Mickey wear
  • Disney Publishing launches Disney Adventures - 1st international magazine for kids
  • BVITV becomes the 1st Hollywood studio to sign a Pay Per View deal delivering an international roster of movies to Indian consumers
  • Disney acquires Hungama TV and makes a strategic investment in UTV
  • Disney Channel continues to deliver on localization strategy with two local original productions - Vicky Aur Vetaal and Dhoom Machaoo Dhoom in Hindi
  • My School Rocks contest held across India as part of High School Musical on-ground campaign - 500 schools and over 1500 kids compete
  • Disney Channel wins the Best Kids Channel award from Indian Television Academy.

Highlights 2007

  • JETIX LIVE - Power Rangers live events performed across 6 Indian cities
  • WDIG launches disney.in
  • WDIG deal with Intex to deliver Disney embedded content on mobile phones
  • Disney Channel introduced a two hour telugu block on the channel
  • Shankar Ehsaan Loy composed Inspired By tracks for High School Musical 2
  • Walt Disney Studios tied-up with Yash Raj Films to co-produce animation movies.
  • Disney Channel wins the Best Kids Channel award for the second consecutive year from Indian Television Academy

Highlights 2008

  • Disney Publishing launched regional language books
  • Cheetah Girls One World – Disney Channel Original Movie shot in Udaipur
  • Disney Channel engaged Hannah fans across India with Hannah Montana – The Big Pop Star Dream
  • DCP launches Disney Fine Jewellery with Popley in India and Middle East.

 

 

 

 
 
Walt Disney Company (India)
Highlights 2004
Highlights 2005
Highlights 2006
Highlights 2007
Hghlights 2008
 
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