OUR CULTURE
The Walt Disney Company is true to its core mission of providing quality entertainment for people around the world. This is what we do. And we continue to do it better than anyone else does. So what does it mean to be part of the Disney team?

Our people are one of our greatest brand assets and each of us has a vital role in nurturing the Disney brand. The people who work at Disney believe in the core purpose of the Disney brand which is to provide the world with special entertainment with a heart. The underlying principles that guide us are -
Innovation
- We follow a strong tradition of innovation.
Quality
- We strive to follow a high standard of excellence.
- We maintain high-quality standards across all product categories.
Community
- We create positive and inclusive ideas about families.
- We provide entertainment experiences for all generations to share.
Storytelling
- Every product tells a story.
- Timeless and engaging stories delight and inspire.
Optimism
- At The Walt Disney Company, entertainment is about hope, aspiration and positive resolutions.
Decency
- We honor and respect the trust people place in us.
- Our fun is about laughing at our experiences and ourselves.